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Journal of Social, Management and Tourism Letter
JSMTL 2021, 13 pages - Article ID: JSMTL-2107172112374
The relationship between site quality and customer trust and loyalty in Raja Travel Company
a Faculty of Management,University of Payamnoor, Babol, Iran
ABSTRACT
The purpose of this study is to investigate the relationship between site quality and customer trust and loyalty in Raja Travel Company. The statistical population of this research consists of all customers of Raja Passenger Company in 1399, of which 384 people have been studied as a sample. Sampling was done by simple random method. A questionnaire was used to collect information. Cronbach’s alpha confirmed the validity of the questionnaire and its reliability. The results showed a significant relationship between site quality and customer trust in Raja Travel Company. There is a substantial relationship between site quality and customer loyalty in Raja Travel Company. Also, there is a significant relationship between customer trust and loyalty in Raja Travel Company. According to the results, all research hypotheses have been confirmed. Also, all stages of analysis have been done in SPSS statistical software.