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Journal of Social, Management and Tourism Letter

JSMTL 2021, 7 pages - Article ID: JSMTL-2108142112381



Investigating the Impact of Information Technology on Marketing Management and Shahrvand Store Performance chains

Authors

Maryam Fallahpour Kootenaie *a, Saeid Mirzaie Kootenaie a


a Faculty Of Management, University Of Payamnoor, Babol, Iran
ABSTRACT

This study investigates the effect of information technology on marketing management and performance of Shahrvand chain stores. To achieve the objectives of the research, two hypotheses were tested. Analyse data were obtained using the correlation coefficient method from SPSS software version 12. Based on statistical analysis, the results showed a five per cent error level: The first research hypothesis: Information technology on marketing management (job security, training and extensive, generous rewards, information delivery, employee empowerment, reducing the class gap among employees (effect The second hypothesis of the research: Information technology on employee performance (reliability, attitude, quality of work, initiative, judgment, cooperation, quantity of work, security, personal learning and development, person and leadership component) Shahrvand chain stores does not affect.

Information Technology; Marketing Management; Performance; Store Performance Chains.
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