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Journal of Social, Management and Tourism Letter
JSMTL 2021, 13 pages - Article ID: JSMTL-2108182112385
Selecting a supplier in the green supply chain with a MULTIMORA approach
a Faculty of Management, Department of Industrial Management, Islamic Azad University, Tehran, Iran
ABSTRACT
Today, many organizations withdraw from the competition or are forced to implement various strategies to revive themselves due to incompatibility with the environment and non-response to the needs of customers and competing companies. Selecting a supplier in the green supply chain with a MULTIMORA approach can adapt to the environment by using the features and capabilities of the supplier. Therefore, in this study, using valid researches and the opinions of experts, they can keep a model in a competitive environment as a case study for the Caspian Metal Company using these factors. In this research, the MULTIMORA method has been produced to determine the structural relationships of variables. AHP method has been used to assess the degree of importance of each of these variables. The results show that the relationship based on trust with suppliers, compliance with quality standards to produce a new product, the interest of existing and new employees in training and learning has the most significant impact on the company’s experts in the green supply chain.