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Journal of Social, Management and Tourism Letter
JSMTL 2021, 12 pages - Article ID: JSMTL-2107072112364
The Role Of Tourists Attraction With Emphasis On Local Architecture On Tourists Attracting In Mazandaran Province
a Faculty Of Civil, Sanaati Nourshirvani University, Mazandaran, Iran
b Faculty Of Engineering, Islamic Azad University, Damghan, Iran
c Faculty Of Humanities And Social Sciences, University Of Mazandaran, Babolsar, Mazandaran, Iran
d Faculty Of Tourism, University Of Science And Culture, Tehran, Iran
ABSTRACT
The four seasons country of Iran has many natural capacities and attractions. So that each of them can attract many tourists, which requires strategic planning and management (to achieve long-term goals), architecture, and the tourism industry, they are necessary for each other. Architecture can play an essential role in the development of tourism by creating opportunities to attract tourism. In addition to these modern buildings and high recreational facilities can play a significant role. In this regard, the native architecture of this area should be forgotten. Lake should create an artistic combination between modern and indigenous architecture and use eco-friendly materials in construction. In other words, contemporary architectural design in buildings should be done without forgetting the roots and originality.
This article aims to identify the relationship between tourist attractions and the native architecture of Mazandaran in this area, which is based on the actual process of an architectural plan. From the beginning to the end, it has taken a step in local architecture to attract tourists. In this research, descriptive and analytical methods are used. According to the results, green areas and beautiful beaches of the Caspian Sea have caused the constructions to conform to the architecture. Furthermore, be native to the building materials used in the Mazandaran region is wood, which is taken from the natural environment of Mazandaran, and these factors have been effective in attracting tourists.